Chapstick, as we know it, was nothing more than a way for us to keep our lips from looking dry. It really wasn’t much to talk about. It didn’t have any fancy smells or
bright colors. EOS is breaking through and making history. EOS lip balm is a makeup brand of lip balms. They aren’t your typical lip balms. EOS stands for Evolution of Smooth. It was founded by Jonathan Teller and Craig Dubitsky and later Sanjiv Mehra, co-founder and managing partner. It is a must have in the beauty and fashion industry. Celebrities like Kim Kardashian and Miley Cyrus are both seen wearing EOS lip balm. The founders have decided to have a sit down with Fast Company and discuss the strategy behind their brand. They felt like it was time to tell their loyal supporters their story and why they created EOS.
Jonathan Teller and Craig Dubitsky simply got tired of seeing the boring, old school, unisex lip balms on the shelves of the neighborhood drugstores. They wanted to create a variety of lip balms that came in different colors and tastes, even better, the quality of natural ingredients. For women, having a lip balm was an essential product needed for a makeup regimen. EOS founders realized that women were their perfect consumers to target. It then allowed them to create fun and feminine lip balms with different colors and shapes. They wanted to form an emotional connection with their buyers.
Their strategy also included the fact that they didn’t want to overpower other products that were already on the Amazon online market. They feared that would turn their brand into more of a gimmick and nothing long lasting. They have worked hard to build a presence on social media outlets. They have more than 1.8 million followers on Instagram and almost 7 million followers on Facebook. They sell over 1 million lip balms a week. What a success!
Doug Levitt first began riding Greyhound buses across the U.S. as part of a job he had taken to try and register voters in favor of Democrat John Kerry during the 2004 Presidential election, but the need to ride the bus has continued even after Kerry lost the election to President George W. Bush. ‘The Greyhound Diaries‘ has developed into a multimedia art project that includes a web series, music, book, and a live stage show that combines all the work Doug Levitt has so far undertaken.
Understanding the issues facing the people of the U.S. is something the Washington D.C. born musician Doug Levitt hopes to do and bring those living in major areas of the country a view of U.S. citizens that is largely hidden from view by the mainstream media; Doug Levitt has completed around 120,000 miles riding Greyhound buses he states are largely used only by those with few options. Levitt believes ‘The Greyhound Diaries’ shows just how unequal U.S. society really is and explains he has met a number of former prisoners from the U.S. prison system who are often given a bus ticket from the jail they are released from to the scene of their crime.
Doug Levitt has spoken of how therapeutic it has been for himself to discuss his own life with the people he meets during the journey’s he undertakes for “The greyhound Diaries’ project; Levitt believes his own history that includes the suicide of his father when Doug was 16 allows him to feel a sense of closeness to the people he meets living in poverty across the U.S. and learn more about Doug.
Prior to working as a musician and artist, Doug Levitt enjoyed a successful career as a foreign correspondent for major news networks, including CNN and ABC in the U.S. Coming from Washington D.C. Doug has often spoken of the fact the U.S. capital protected him from seeing much of the poverty seen across the U.S., but his travels to Europe and beyond inspired Doug to explore the issue of inequality seen across vast portions of the U.S. and more information click here.
Patty Rocklage is an accomplished marriage and family therapist. She practices in Sudbury, Massachusetts where she lives with her husband Scott Rocklage. The best way to describe Patty Rocklage would be as a professional with a warm style of communication. Patty Rocklage is a Psychology graduate from the University of Southern California (USC) class of 81. She works with families, couples, and even individuals offering advice on their struggles in life. Her 20 years of experience has expanded her skills to include teaching, community outreach, coaching, team building and public speaking.
She is also very passionate about giving back to the community. She and her husband recently gifted the Massachusetts Institute of Technology a contribution that was used to renovate the nanotechnology and Nanochemistry lab spaces of the building. The reason they were so passionate about this particular project is because Scott Rocklage used the very same labs as he was conducting his Ph.D. research. He graduated from the university in 1982 having been taught by the Nobel Prize winner, Professor Richard R. Schrock.
After the renovation was complete, the couple visited the site and was given a tour by a professor and two of his students. Afterward, the ensemble gathered in the lab’s vestibule to view the plaque enacted to honor the couple and her resume.
Patty Rocklage is also very passionate about design. Recently, they renovated their house. The front façade was a problem and visitors struggled to find the front door when visiting. They also wanted the kitchen made part of the living space as it was very far removed from the family spaces. They got an ideal package from Sudbury Companies also known as Sudbury Kitchen and Baths. The project, spearheaded by Ed Freelander offered the best possible advice at minimum costs.
The project was carried out in winter which caused delays but the end result was worth the wait. The Sudbury Companies offered them an all season’s porch, knocked down the kitchen walls, retained the cabinets and tiles, and built a new driveway. They did this while still working around the jumbled heating by the previous constructors. Trees were replanted. The couple got a completely remodeled house at a minimum cost that was environmental friendly too and read full article.