Jose Borghi: a Force to Reckon with in the Advertising Industry

Jose Borghi is a Brazilian businessman and an advertising guru. He is a graduate who majored in advertising. Borghi initiated his career in 1988 at Standard Ogilvy. He has also worked at FCB, DM9/DDB, and the well-known Leo Burnett. During his tenure in these agencies, he served as the head of creations and president and learn more about Borghi.


Borghi’s career history

Having worked for Leo Burnett, he later left the company to establish his firm, BorghiErh Agency. In 2006, new partners came on board and merged the companies, forming Borghi/Lowe. He then took over the presidency of the corporation and helped in the restructuring of the enterprise. After a couple of years, the Mullen group came on board, and the company was renamed to Mullen Lowe Brasil. By 2015, Borghi became the co-chief executive officer of the agency. This agency has since served a variety of clients, including Unilever Knop, Ducoco, Omo, Clear, Close up, Di Santinni, Surf, and Boehringer Ingelheim.


Jose Borghi takes credit for launching some of the most influential media campaigns, such as Fiat’s “Rever Conceptos,” Honda, Parmalat’s “Mammals,” and “Carlinhos” for the Down’s syndrome Association. Borghi has worked in collaboration with major stakeholders in the advertising market, such as FIAT, BankBoston, Honda, America On Line, Grupo Folha, American Express, Bunge Group, Leroy Merlin, Shopping Iguatemi, LG, and Delta Airlines. Borghi has won various awards, including 15 at the New York Festival, 20 Lions at Cannes, the Archive editor, 11 awards at The One Show, and the 12 Clios Awards and Borghi’s Website.


Borghi speaks about design and marketing

Borghi has an interest in designs and how they are incorporated into marketing. He has collaborated with entrepreneurs, such as Jaako Tammela, in developing designs used in branding. These two business people have been discussing on the prospects of using latest models to communicate a product’s specialty. According to Borghi, the incorporation of branding and design creates campaigns that are real and can reach out to more clients. This is the basis of a successful advertisement campaign. Borghi believes that there are three layers of a creative campaign. The first layer involves what we feel, see, and sense. The other layer is comprised of originality of the marketing ad. The last and most important layer is the ability to give meaning to the things that we visualize. Based on his vast experience in advertising, Borghi feels that when all these aspects are put into consideration, one can create some of the most elaborate ads.

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Desiree Perez and Roc Nation Spark Rumors for Bigger Deals with Jay Z

10 Years ago, Jay Z made headlines when he sparked a deal with Live Nation for $150 million dollars. This deal is now coming to an end and he is looking for new music industry leaders to place a mark in his recorded music business known as Roc Nation. The original deal with Live Nation was signed in 2008.

The original deal brought with it the deal known as the 360. This deal is what is triggering talk about the sell-buy stake of Roc Nation. This could allow for the business to be purchased by one of the companies. It could mean that Roc Nation purchases the complete deal or that Jay Z could purchase the whole business.

For Jay Z, the portion of Live Nation which tours with Jay Z is still maintaining its position for touring with Jay Z however they no longer want to participate in the recorded music side of the deal. Someone who is close to the situation has said that the deal with Live Nation is no longer going to be extended for the purchased rights to artists and their recorded music as they are no longer extending into the relationships with those artists. More to read on

The sources close to the situation add that the long standing relationship with Jay is very appealing and they wish to continue their end for a number of years down the road. Jay Z and his partner with Roc Nation, Desiree Perez have began talks with other labels which would give Jay Z the ability to pull together more resources in order to place more artists on the streaming services. The meeting took place between the Universal Music Group when he met with them on the Santa Monica, California offices where the talks are that Universal would purchase a portion of Roc Nation.

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The insiders who are with Universal say that there is already a deal with Roc Nation that allows for distribution however this is said to only be a small portion of the business with Roc Nation. The talks are to allow for more and bigger investments into Roc Nation. Related article on

Desiree is very much into social media, check her page, visit  For updates on Desiree’s recent timeline activities, click on