Doe Deere, the founder of Lime Crime cosmetic company, was born in Russia and currently lives in Los Angeles after living in New York City for many years. Her philosophy on beauty is that if you are happy and feel good about yourself, you will look great! Lime Crime was created by Doe when she could not find the bold color palette that she so loved. Her love of bright and eye catching colors was shared by many other people in New York, and Lime Crime was an almost immediate success. Doe Deere is an inspiration to young people all over the world and Lime Crime continues to grow from one success to the next.

When Deere launched Lime Crime in 2008 as an all-encompassing fashion brand. The creation of the make-up products became necessary as the style at that time was mainly muted colors and neutrals. Deere continues to do all of the day to day duties as Chief Executive Officer of Lime Crime, and has not slowed down at all. She is a firm believer that success takes a lot of hard work, and even if you have been very successful in the past, you will need to keep working hard to create even bigger successes in the future.

It is the up and coming Generation Z that excites Doe the most. This generation has been “plugged in” since birth and are by far, the most tech savvy cohort of all time. This age group is also very well known for their individuality and bold expression, especially with their personal style. Ms. Deere believes that true individuality is one of the most important aspects of life, and she is excited to work with these young people now and into the future. Generation Z seems almost tailor made for Lime Crime!

In addition to their great makeup, Lime Crime is also very well known for their temporary hair dyes that are available in a range of outrageous colors. Doe believes that these fun and bold shades for temporary hair color are becoming more and more accepted. In fact, it is not uncommon for both a mother and daughter to have matching purple hair!

Doe Deere is excited to see what the future holds for the brand as its CEO. Lime Crime is a passion project for her, and she loves to connect with people of all types through their products!

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Chapstick, as we know it, was nothing more than a way for us to keep our lips from looking dry. It really wasn’t much to talk about. It didn’t have any fancy smells or

bright colors. EOS is breaking through and making history. EOS lip balm is a makeup brand of lip balms. They aren’t your typical lip balms. EOS stands for Evolution of Smooth. It was founded by Jonathan Teller and Craig Dubitsky and later Sanjiv Mehra, co-founder and managing partner. It is a must have in the beauty and fashion industry. Celebrities like Kim Kardashian and Miley Cyrus are both seen wearing EOS lip balm. The founders have decided to have a sit down with Fast Company and discuss the strategy behind their brand. They felt like it was time to tell their loyal supporters their story and why they created EOS.

Jonathan Teller and Craig Dubitsky simply got tired of seeing the boring, old school, unisex lip balms on the shelves of the neighborhood drugstores. They wanted to create a variety of lip balms that came in different colors and tastes, even better, the quality of natural ingredients. For women, having a lip balm was an essential product needed for a makeup regimen. EOS founders realized that women were their perfect consumers to target. It then allowed them to create fun and feminine lip balms with different colors and shapes. They wanted to form an emotional connection with their buyers.

Their strategy also included the fact that they didn’t want to overpower other products that were already on the Amazon online market. They feared that would turn their brand into more of a gimmick and nothing long lasting. They have worked hard to build a presence on social media outlets. They have more than 1.8 million followers on Instagram and almost 7 million followers on Facebook. They sell over 1 million lip balms a week. What a success!

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