Online reputation management is a growing field of public relations. It is about the correction or creation of an online digital footprint. Many big businesses do not worry about their online reputation. One negative review can hurt a company and be hard to rebound from. ORM helps to establish the brand they want or fix their digital reputation. However, most businesses do not consider their brand until it is too late.
When online reputation management becomes a topic of conversation, it is usually because something terrible has happened to tarnish the company’s name. Companies take for granted the huge impact negative reviews can have on their company, especially when all the reviews are positive. But one the shift happens, they begin to see their costly mistake. There are ways to recover from this costly mistake.
Make sure you are a part of the conversation they are having about your company and your brand online. See what you are doing well by your positive reviews and respond to your negative reviews. By taking part in the discussion, you are showing your customers you are listening to them and caring about their concerns. Listening is a big key and it can be done data wise now. Many blogs and sites breakdown key words to let you know what customers are saying.
Negative comments will happen. Be care about how to address them. They should be address with a well thought out response and if the company is wrong, take ownership. Make sure your website is update and maximizing its search engine capabilities.