Following the creation of the new Global CEO position at CP+B in 2015, http://www.adweek.com/brand-marketing/lori-senecal-takes-global-ceo-role-cpb-163364/, Lori Senecal was named as the holder of the new post. As the Global CEO, Lori will work directly with Chuck Porter, the firm’s chief strategist. Her roles will include overseeing the company’s global growth as well as coordinating the company’s nine international offices.
Speaking after her appointment, http://www.thedrum.com/news/2016/11/04/wk-s-colleen-decourcy-cpb-s-lori-senecal-and-morgan-stanley-s-carla-harris-discuss, Lori said that she was greatly honored to be appointed, and especially to get the chance to work alongside the talented Chuck Porter. She promised to work towards achieving the firm’s global growth.
About Lori Senecal
Lori Senecal is a prominent American entrepreneur mostly respected for her remarkable marketing, advertising and leadership skills. According to her fast company bio, she holds a bachelor of commerce degree, marketing, and finance option from McGill University.
Prior to her appointment to the Global CEO position at CP+B, Lori was working at MDC Partners. She served as the chairperson and CEO of the firm for two years and as the Global executive chairperson for seven months. Under her leadership, MDC achieved both domestic and global excellence.
When the McCann-Erickson Worldwide organization opened its flagship office in New York, Lori was contracted to hold managerial positions in different areas, including innovation, account leadership, and planning. She also briefly served as the president. In 2014, Lori was working at Kirshenbaum Bond Senecal + Partners.
Lori’s leadership and management skills have helped her achieve a lot professionally, leading to her being recognized with several prestigious awards. Most notable of all, she was honored with the Quantum Leap Award for leadership and innovation at the Game Changer Awards. For two consecutive years, she was honored to chair the jury for the Isaac Awards. In 2016, she was named as one of the four Agency Executives to Watch by Advertising Age. The organization also named Lori’s CP+B as one of the Creativity Innovators of the Year.
Lori’s interview with HuffPost
Earlier this year, HuffPost’s Laura Dunn had an exclusive interview with Lori Senecal. In the interview, she revealed that being her mom’s last-born daughter; she grew up trying to outsmart her elder sisters with the aim of proving that she was not inferior to them. This hard work, ambition, and determination largely contributed to shaping the leader that she is today. Lori advised the readers to work extra hard since according to her, nothing good comes easy.