Doe Deere ‘s Cosmetics Company Vision

Once upon a time, all the major makeup brands were gravitating towards beige. For a while there, it seemed as though all that was offered was various makeups and lipsticks in varying shades of beige. Yes, the “nude and natural” look was in, but what about women who craved something with real color in it?

Luckily for makeup-loving women everywhere, an entrepreneur named Doe Deere decided it was time to make a bold move, makeup-wise. Deere launched an online makeup company back in 2008 called Lime Crime, and she used it to make her colorful makeup line dreams come true.

Bold Colors, At Great Prices

The Lime Crime makeup line uses bold and beautiful colors in its lipsticks, blushes and shadows. The effect is stunning, even as some of the colors are unusual. Deere isn’t shy about her love of vibrant colors. Her Unicorn lipsticks from Lime Crime use unusual colors like yellow, orange, blue and green for lip colors, along with many shades of purple and pink. Yes, it is a bold choice to wear these colors (Deere wears all these colors in her hair as well, switching up her look frequently), but when worn with confidence, they are striking and very beautiful.

Instagram Followers

The women who love Lime Crime’s colors are making it known on the Internet. Lime Crime’s Instagram page now has over 2 million followers. One of the keys to the success of the page is its interactive quality. Doe Deere wanted followers to be able to share their looks in Lime Crime makeup, and as they shared their personal photos of themselves wearing the brand’s bold looks, the brand’s online presence skyrocketed.

Product Innovations

Deere is also an innovator as far as her products go. She created the unique Velvetines Lip Color line working in a lab with a dedicated technician. After a long period of trial and error, they were able to create the right combination of ingredients for this liquid to matte lip color. It’s the first of its kind on the market, and it’s all vegan, too. The popularity of this unique lip color is proof positive once again that Deere is an innovator to be reckoned with.

Yes, Doe Deere is someone who has made her dream come true of bringing bold colors into the makeup world. Her many followers are proof that her dream was worth following.

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