Jose Borghi: a Force to Reckon with in the Advertising Industry

Jose Borghi is a Brazilian businessman and an advertising guru. He is a graduate who majored in advertising. Borghi initiated his career in 1988 at Standard Ogilvy. He has also worked at FCB, DM9/DDB, and the well-known Leo Burnett. During his tenure in these agencies, he served as the head of creations and president and learn more about Borghi.

 

Borghi’s career history

Having worked for Leo Burnett, he later left the company to establish his firm, BorghiErh Agency. In 2006, new partners came on board and merged the companies, forming Borghi/Lowe. He then took over the presidency of the corporation and helped in the restructuring of the enterprise. After a couple of years, the Mullen group came on board, and the company was renamed to Mullen Lowe Brasil. By 2015, Borghi became the co-chief executive officer of the agency. This agency has since served a variety of clients, including Unilever Knop, Ducoco, Omo, Clear, Close up, Di Santinni, Surf, and Boehringer Ingelheim.

 

Jose Borghi takes credit for launching some of the most influential media campaigns, such as Fiat’s “Rever Conceptos,” Honda, Parmalat’s “Mammals,” and “Carlinhos” for the Down’s syndrome Association. Borghi has worked in collaboration with major stakeholders in the advertising market, such as FIAT, BankBoston, Honda, America On Line, Grupo Folha, American Express, Bunge Group, Leroy Merlin, Shopping Iguatemi, LG, and Delta Airlines. Borghi has won various awards, including 15 at the New York Festival, 20 Lions at Cannes, the Archive editor, 11 awards at The One Show, and the 12 Clios Awards and Borghi’s Website.

 

Borghi speaks about design and marketing

Borghi has an interest in designs and how they are incorporated into marketing. He has collaborated with entrepreneurs, such as Jaako Tammela, in developing designs used in branding. These two business people have been discussing on the prospects of using latest models to communicate a product’s specialty. According to Borghi, the incorporation of branding and design creates campaigns that are real and can reach out to more clients. This is the basis of a successful advertisement campaign. Borghi believes that there are three layers of a creative campaign. The first layer involves what we feel, see, and sense. The other layer is comprised of originality of the marketing ad. The last and most important layer is the ability to give meaning to the things that we visualize. Based on his vast experience in advertising, Borghi feels that when all these aspects are put into consideration, one can create some of the most elaborate ads.

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